/* Layout concept: white logo bar, navy "seller's problem" hero, then light reading sections; one brand look, no theme switch. */
:root {
  --navy: #000E35;
  --navy-raised: #0B1C4D;
  --red: #FF1200;
  --blue: #0043FF;
  --paper: #F3F5FA;
  --white: #FFFFFF;
  --ink: #0B1430;
  --muted: #4A5577;
  --on-navy-muted: #B9C2DC;
  --line: #D8DDEA;
  --line-navy: #22336A;
  --display: "Montserrat", "Segoe UI", Arial, sans-serif;
  --body: "Open Sans", "Segoe UI", Arial, sans-serif;
  --measure: 66ch;
  --wrap: 1120px;
  color-scheme: light;
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } * { transition: none !important; } }

body {
  margin: 0;
  background: var(--paper);
  color: var(--ink);
  font: 400 17px/1.65 var(--body);
}
body::before {
  content: ""; position: fixed; inset: 0 0 auto; height: env(safe-area-inset-top, 0px);
  z-index: 10; background: var(--white);
}

a { color: var(--blue); text-underline-offset: 3px; }
a:focus-visible, button:focus-visible { outline: 3px solid var(--red); outline-offset: 3px; border-radius: 4px; }
img { max-width: 100%; display: block; }

.wrap {
  max-width: var(--wrap); margin: 0 auto;
  padding-left: max(16px, env(safe-area-inset-left, 0px));
  padding-right: max(16px, env(safe-area-inset-right, 0px));
}

h1, h2, h3 { font-family: var(--display); color: inherit; text-wrap: balance; margin: 0; }
h1 { font-weight: 300; font-size: clamp(2rem, 4.4vw, 3.4rem); line-height: 1.12; letter-spacing: -0.01em; }
h2 { font-weight: 300; font-size: clamp(1.6rem, 3vw, 2.3rem); line-height: 1.2; }
h3 { font-weight: 600; font-size: 1.12rem; line-height: 1.35; }
p { margin: 0; }

.eyebrow {
  font: 600 0.78rem/1.3 var(--display); letter-spacing: 0.14em; text-transform: uppercase;
  color: var(--muted);
}
.on-navy .eyebrow { color: var(--on-navy-muted); }
.eyebrow .dot { display: inline-block; width: 8px; height: 8px; background: var(--red); border-radius: 50%; margin-right: 8px; vertical-align: 1px; }

/* ---------- Header ---------- */
.site-header {
  position: sticky; top: env(safe-area-inset-top, 0px); z-index: 20;
  background: var(--white); border-bottom: 1px solid var(--line);
}
.site-header .wrap { display: flex; align-items: center; gap: 24px; padding-block: 10px; flex-wrap: wrap; }
.logos { display: flex; align-items: center; gap: 14px; text-decoration: none; color: var(--ink); }
.logos img { height: 58px; width: 58px; object-fit: contain; }
.logos .divider { width: 1px; height: 40px; background: var(--line); }
.logos .name { font: 600 0.95rem/1.2 var(--display); }
.logos .name small { display: block; font: 400 0.78rem/1.3 var(--body); color: var(--muted); }
.nav { display: flex; gap: 22px; margin-left: auto; flex-wrap: wrap; align-items: center; }
.nav a { color: var(--ink); text-decoration: none; font: 600 0.88rem/1 var(--display); letter-spacing: 0.02em; padding-block: 8px; }
.nav a:hover { color: var(--blue); }
.nav .call { background: var(--navy); color: var(--white); padding: 10px 14px; border-radius: 4px; font-variant-numeric: tabular-nums; }
.nav .call:hover { color: var(--white); background: var(--navy-raised); }
@media (max-width: 760px) {
  .logos .name { display: none; }
  .nav { margin-left: 0; width: 100%; gap: 16px; }
}

/* ---------- Buttons ---------- */
.btn {
  display: inline-flex; align-items: center; gap: 10px; text-decoration: none;
  font: 600 0.95rem/1 var(--display); padding: 15px 22px; border-radius: 4px;
  transition: transform .15s ease, background .15s ease;
}
.btn:hover { transform: translateY(-1px); }
.btn-red { background: var(--red); color: var(--white); }
.btn-red:hover { background: #E01000; }
.btn-ghost { color: var(--white); border: 1px solid var(--line-navy); }
.btn-ghost:hover { border-color: var(--white); }
.btn-navy { background: var(--navy); color: var(--white); }
.phone { font-variant-numeric: tabular-nums; user-select: all; }

/* ---------- Navy bands ---------- */
.on-navy { background: var(--navy); color: var(--white); }
.hero .wrap { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(0, 0.9fr); gap: 56px; padding-block: 64px 72px; align-items: center; }
.hero h1 q { quotes: "\201C" "\201D"; }
.hero .lede { color: var(--on-navy-muted); font-size: 1.12rem; max-width: 54ch; margin-top: 22px; }
.hero .lede strong { color: var(--white); font-weight: 600; }
.hero .actions { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 30px; }
.hero .proof-line { margin-top: 30px; padding-top: 20px; border-top: 1px solid var(--line-navy); display: flex; gap: 28px; flex-wrap: wrap; }
.proof-line div { min-width: 0; }
.proof-line b { display: block; font: 300 2rem/1.1 var(--display); color: var(--white); font-variant-numeric: tabular-nums; }
.proof-line span { font-size: 0.82rem; color: var(--on-navy-muted); }

/* The weekly report card: the one signature element */
.report {
  background: var(--white); color: var(--ink); border-radius: 6px; overflow: hidden;
  box-shadow: 0 30px 60px -30px rgba(0, 0, 0, 0.6);
}
.report .portrait { display: grid; grid-template-columns: 96px minmax(0, 1fr); gap: 16px; align-items: center; padding: 18px 20px; border-bottom: 1px solid var(--line); }
.report .portrait img { width: 96px; height: 96px; object-fit: cover; border-radius: 50%; object-position: 50% 20%; }
.report .portrait p { font-size: 0.9rem; color: var(--muted); }
.report .portrait strong { display: block; font: 600 1.05rem/1.3 var(--display); color: var(--ink); }
.report .head { display: flex; justify-content: space-between; align-items: baseline; padding: 16px 20px 6px; }
.report .head span { font: 600 0.72rem/1 var(--display); letter-spacing: 0.14em; text-transform: uppercase; color: var(--red); }
.report .head em { font-style: normal; font-size: 0.8rem; color: var(--muted); }
.report ol { list-style: none; margin: 0; padding: 0 20px 18px; counter-reset: r; }
.report li { counter-increment: r; display: grid; grid-template-columns: 30px minmax(0, 1fr); gap: 10px; padding: 11px 0; border-top: 1px dashed var(--line); font-size: 0.92rem; }
.report li:first-child { border-top: 0; }
.report li::before { content: counter(r, decimal-leading-zero); font: 600 0.8rem/1.6 var(--display); color: var(--blue); font-variant-numeric: tabular-nums; }
.report li b { font-weight: 600; }
.report .foot { background: var(--paper); padding: 12px 20px; font-size: 0.82rem; color: var(--muted); }

@media (max-width: 900px) {
  .hero .wrap { grid-template-columns: minmax(0, 1fr); gap: 36px; padding-block: 44px 52px; }
}

/* ---------- Sections ---------- */
.section .wrap { padding-block: 72px; }
.section-head { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1fr); gap: 32px; align-items: end; margin-bottom: 36px; }
.section-head p { color: var(--muted); max-width: 52ch; }
.section-head h2 { margin-top: 10px; }
@media (max-width: 760px) { .section-head { grid-template-columns: minmax(0, 1fr); gap: 14px; } }
.white-band { background: var(--white); border-block: 1px solid var(--line); }

/* Case study */
.case { display: grid; grid-template-columns: minmax(0, 1fr) minmax(0, 1.1fr); gap: 48px; align-items: start; }
.ledger { border: 1px solid var(--line); border-radius: 6px; background: var(--white); }
.ledger div { display: flex; justify-content: space-between; gap: 16px; padding: 14px 18px; border-top: 1px solid var(--line); }
.ledger div:first-child { border-top: 0; }
.ledger dt { color: var(--muted); font-size: 0.92rem; }
.ledger dd { margin: 0; font: 600 1.02rem/1.4 var(--display); font-variant-numeric: tabular-nums; text-align: right; }
.ledger .hi dd { color: var(--red); }
.ledger-src { font-size: 0.8rem; color: var(--muted); margin-top: 10px; }
blockquote.pull { margin: 0; font: 300 1.4rem/1.45 var(--display); color: var(--ink); border-left: 3px solid var(--red); padding-left: 22px; }
blockquote.pull footer { margin-top: 14px; font: 600 0.85rem/1.4 var(--body); color: var(--muted); }
.case .more { margin-top: 22px; }
@media (max-width: 860px) { .case { grid-template-columns: minmax(0, 1fr); gap: 28px; } }

/* Turnarounds */
.turnarounds { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 0; border: 1px solid var(--line); border-radius: 6px; background: var(--white); }
.turnarounds li { list-style: none; padding: 20px; border-left: 1px solid var(--line); display: grid; gap: 8px; align-content: start; }
.turnarounds li:first-child { border-left: 0; }
.turnarounds .addr { font: 600 1rem/1.3 var(--display); }
.turnarounds .what { font-size: 0.9rem; color: var(--muted); }
.turnarounds .tag { justify-self: start; font: 600 0.7rem/1 var(--display); letter-spacing: 0.1em; text-transform: uppercase; color: var(--navy); background: var(--paper); border: 1px solid var(--line); padding: 6px 8px; border-radius: 3px; }
.turnarounds { padding: 0; margin: 0; }
@media (max-width: 900px) { .turnarounds { grid-template-columns: repeat(2, minmax(0, 1fr)); } .turnarounds li:nth-child(3) { border-left: 0; } .turnarounds li:nth-child(n+3) { border-top: 1px solid var(--line); } }
@media (max-width: 520px) { .turnarounds { grid-template-columns: minmax(0, 1fr); } .turnarounds li { border-left: 0; border-top: 1px solid var(--line); } .turnarounds li:first-child { border-top: 0; } }

/* Post library */
.pillars { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 32px; }
.pillar h3 { font: 600 0.8rem/1.2 var(--display); letter-spacing: 0.14em; text-transform: uppercase; color: var(--navy); padding-bottom: 12px; border-bottom: 2px solid var(--navy); }
.pillar ul { list-style: none; margin: 0; padding: 0; }
.pillar li { border-bottom: 1px solid var(--line); }
.pillar li a, .pillar li .soon { display: grid; gap: 4px; padding: 16px 0; text-decoration: none; color: var(--ink); }
.pillar li a strong { font: 600 1rem/1.35 var(--display); }
.pillar li a:hover strong { color: var(--blue); }
.pillar li span { font-size: 0.88rem; color: var(--muted); }
.pillar li .soon strong { font: 600 1rem/1.35 var(--display); color: var(--ink); }
.pillar li .soon em { font-style: normal; font-size: 0.72rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
.pillar li a em { font-style: normal; font-size: 0.72rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--blue); }
@media (max-width: 900px) { .pillars { grid-template-columns: minmax(0, 1fr); } }

/* Videos */
.videos { display: grid; grid-template-columns: repeat(4, minmax(0, 1fr)); gap: 14px; }
.videos a { display: grid; gap: 10px; text-decoration: none; color: var(--ink); background: var(--white); border: 1px solid var(--line); border-radius: 6px; padding: 14px; }
.videos .frame { aspect-ratio: 16 / 9; max-width: 100%; background: var(--navy); border-radius: 4px; display: grid; place-items: center; }
.videos .frame i { width: 0; height: 0; border-left: 18px solid var(--white); border-top: 11px solid transparent; border-bottom: 11px solid transparent; margin-left: 4px; }
.videos a:hover .frame { background: var(--navy-raised); }
.videos span { font-size: 0.85rem; color: var(--muted); }
@media (max-width: 860px) { .videos { grid-template-columns: repeat(2, minmax(0, 1fr)); } }

/* About */
.about { display: grid; grid-template-columns: minmax(0, 0.7fr) minmax(0, 1.3fr); gap: 48px; align-items: start; }
.about img { border-radius: 6px; aspect-ratio: 1 / 1; object-fit: cover; object-position: 50% 15%; width: 100%; }
.about .copy { display: grid; gap: 16px; max-width: var(--measure); }
.about .lead { font: 300 1.45rem/1.45 var(--display); }
.facts { display: grid; grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0; margin: 8px 0 0; border-top: 1px solid var(--line); }
.facts div { padding: 12px 0; border-bottom: 1px solid var(--line); }
.facts dt { font: 600 0.72rem/1.2 var(--display); letter-spacing: 0.12em; text-transform: uppercase; color: var(--muted); }
.facts dd { margin: 4px 0 0; font-weight: 600; }
@media (max-width: 760px) { .about { grid-template-columns: minmax(0, 1fr); gap: 24px; } .about img { max-width: 320px; } }

/* Reviews */
.review-grid { columns: 3 300px; column-gap: 20px; }
.review { break-inside: avoid; background: var(--white); border: 1px solid var(--line); border-radius: 6px; padding: 22px; margin: 0 0 20px; display: grid; gap: 14px; }
.review .stars { color: var(--red); letter-spacing: 3px; font-size: 0.9rem; }
.review p { font-size: 0.97rem; }
.review footer { font-size: 0.85rem; color: var(--muted); border-top: 1px solid var(--line); padding-top: 12px; }
.review footer b { display: block; color: var(--ink); font-family: var(--display); font-weight: 600; }
.review[hidden] { display: none !important; }

/* CTA band */
.cta .wrap { padding-block: 64px; display: grid; grid-template-columns: minmax(0, 1.2fr) minmax(0, 1fr); gap: 32px; align-items: center; }
.cta p { color: var(--on-navy-muted); margin-top: 14px; max-width: 52ch; }
.cta .actions { display: flex; flex-wrap: wrap; gap: 12px; justify-content: flex-end; }
@media (max-width: 760px) { .cta .wrap { grid-template-columns: minmax(0, 1fr); } .cta .actions { justify-content: flex-start; } }

/* Footer */
.site-footer { background: var(--navy); color: var(--on-navy-muted); border-top: 1px solid var(--line-navy); font-size: 0.86rem; }
.site-footer .wrap { padding-block: 36px; display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: 28px; }
.site-footer b { color: var(--white); font-family: var(--display); font-weight: 600; display: block; margin-bottom: 6px; }
.site-footer a { color: var(--white); }
.site-footer .legal { grid-column: 1 / -1; border-top: 1px solid var(--line-navy); padding-top: 18px; display: flex; flex-wrap: wrap; gap: 8px 24px; justify-content: space-between; }
.eho { display: inline-flex; align-items: center; gap: 8px; }
.eho svg { width: 22px; height: 22px; }
@media (max-width: 760px) { .site-footer .wrap { grid-template-columns: minmax(0, 1fr); } }

/* ---------- Article ---------- */
.post-hero .wrap { padding-block: 56px 48px; display: grid; gap: 18px; max-width: 880px; }
.post-hero .meta { display: flex; flex-wrap: wrap; gap: 8px 20px; color: var(--on-navy-muted); font-size: 0.9rem; }
.crumbs { font-size: 0.85rem; }
.crumbs a { color: var(--on-navy-muted); }
.article .wrap { max-width: 880px; padding-block: 52px 64px; }
.prose { max-width: var(--measure); display: grid; gap: 20px; }
.prose h2 { font-size: 1.55rem; font-weight: 600; margin-top: 18px; }
.prose ul { margin: 0; padding-left: 22px; display: grid; gap: 6px; }
.prose .answer { background: var(--white); border: 1px solid var(--line); border-left: 3px solid var(--red); padding: 18px 20px; border-radius: 4px; }
.ledger.inline { max-width: 460px; }
.faq { display: grid; gap: 0; border-top: 1px solid var(--line); }
.faq details { border-bottom: 1px solid var(--line); padding: 14px 0; }
.faq summary { cursor: pointer; font: 600 1rem/1.4 var(--display); }
.faq details p { margin-top: 10px; color: var(--ink); }
.author-box { margin-top: 36px; display: grid; grid-template-columns: 88px minmax(0, 1fr); gap: 18px; align-items: center; background: var(--white); border: 1px solid var(--line); border-radius: 6px; padding: 20px; max-width: var(--measure); }
.author-box img { width: 88px; height: 88px; border-radius: 50%; object-fit: cover; object-position: 50% 15%; }
.author-box b { font-family: var(--display); }
.author-box p { font-size: 0.92rem; color: var(--muted); margin-top: 4px; }
.disclaimer { font-size: 0.82rem; color: var(--muted); margin-top: 20px; max-width: var(--measure); }

/* Filter chips */
.chips { display: flex; flex-wrap: wrap; gap: 8px; margin-bottom: 26px; }
.chips button { font: 600 0.85rem/1 var(--display); padding: 10px 14px; border-radius: 999px; border: 1px solid var(--line); background: var(--white); color: var(--ink); cursor: pointer; }
.chips button[aria-pressed="true"] { background: var(--navy); color: var(--white); border-color: var(--navy); }
.count { font-size: 0.9rem; color: var(--muted); margin-bottom: 18px; }

/* ---------- v2 additions ---------- */
.videos .video .frame { background-size: cover; background-position: center; }
.videos .video .frame.has-thumb i { box-shadow: none; }
.videos iframe.frame { width: 100%; aspect-ratio: 16 / 9; border: 0; border-radius: 4px; }
.videos .vt { font: 600 0.92rem/1.35 var(--display); color: var(--ink); }
.videos .vl { font-size: 0.75rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
.post-video { max-width: 460px; margin-bottom: 28px; }
.post-video .video { display: grid; gap: 10px; text-decoration: none; color: var(--ink); background: var(--white); border: 1px solid var(--line); border-radius: 6px; padding: 14px; }
.post-video .frame { aspect-ratio: 16 / 9; max-width: 100%; background: var(--navy); border-radius: 4px; display: grid; place-items: center; background-size: cover; background-position: center; }
.post-video iframe.frame { width: 100%; border: 0; }
.post-video .frame i { width: 0; height: 0; border-left: 18px solid var(--white); border-top: 11px solid transparent; border-bottom: 11px solid transparent; margin-left: 4px; }
.post-video .vt { font: 600 0.95rem/1.35 var(--display); }
.post-video .vl { font-size: 0.75rem; letter-spacing: 0.08em; text-transform: uppercase; color: var(--muted); }
.town-grid { display: grid; grid-template-columns: repeat(5, minmax(0, 1fr)); gap: 14px; }
.town-card { display: grid; gap: 10px; align-content: start; text-decoration: none; color: var(--ink); background: var(--paper); border: 1px solid var(--line); border-top: 3px solid var(--navy); border-radius: 4px; padding: 18px; }
.town-card strong { font: 600 1.05rem/1.3 var(--display); }
.town-card .go { font-size: 0.85rem; color: var(--blue); }
.town-card:hover { border-top-color: var(--red); }
@media (max-width: 900px) { .town-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); } }
@media (max-width: 420px) { .town-grid { grid-template-columns: minmax(0, 1fr); } }
.pillar li a em { display: none; }
.prose h3 { font-size: 1.1rem; margin-top: 6px; }
.prose ol { margin: 0; padding-left: 22px; display: grid; gap: 6px; }
.prose blockquote:not(.pull) { margin: 0; padding-left: 18px; border-left: 3px solid var(--line); color: var(--muted); }
.prose .lead-in { font: 300 1.25rem/1.55 var(--display); }
.town-list { list-style: none; padding: 0 !important; margin: 0; display: grid; gap: 0 !important; border-top: 1px solid var(--line); }
.town-list li { padding: 12px 0; border-bottom: 1px solid var(--line); }
.review-links { display: flex; flex-wrap: wrap; gap: 12px 28px; margin-top: 28px; }
.site-footer .tagline { color: var(--white); font: 600 0.86rem/1.4 var(--display); }
.nav a[aria-current="page"] { color: var(--blue); }